COLLECTION • Portfolio • Content Strategy & Design • Content Writing
Video scripts
Go solar with Palmetto
CHALLENGE //
In 2021, Palmetto launched a direct-to-consumer solar purchase flow. As the sole writer at the company, I built out the content for the launch, including two animated videos to quickly engage and educate customers.
OPPORTUNITY //
Address key questions and pain points in the customer journey
Showcase Palmetto’s service and expertise
Set clear expectations for the solar installation process, including timing and requirements
IMPACT //
As of June 2024, the videos surpassed 13,000 views on YouTube and Vimeo combined. They continue to generate leads, educate new customers, and support fulfillment rates for the company.
ROLE
Scriptwriter • Project Coordinator • Storyboards • Concept Development • Distribution
COMPANY
Palmetto
PROJECT TEAM
Marketing
KEY STAKEHOLDERS
Sales Training • Consumer Experience • UX Design • Consumer Product • Legal
CREATIVE CONSULTANT
Court Crandall
MOTION CONTENT STUDIO
Duke & Duck
COMPLETED
2021
Solar 101 offers a two-minute introduction to residential solar, including:
How solar panels work
Variables that impact production
Your connection to the grid
Net metering and incentives
Solar battery storage
Personalized cost and savings estimates
Palmetto service and support
Three Steps to Solar Savings distills the complex solar installation process into three simple steps, covering:
Onboarding requirements
Estimated timeline
Virtual site survey
Permits and approvals
Installation and inspections
Permission to operate
App features and notifications
Techmanity
Techmanity explores the relationship between man and technology as understood by our team in 2011.
For visuals, we mapped technological innovations along a historical timeline, illustrating an evolutionary interdependence between man and technology while underscoring the need for prudence in managing future developments.
ROLE
Lead Writer • Concept Design • Research • Storyboards • Visual Asset Management
PROGRAM
CU Boulder Digital Media Arts
TEAM
Steve Kasica • Nate Lander
TOOLS
Adobe Flash CS5
COMPLETED
2011