COLLECTION • Projects • Content Writing • Video

Video scripts

Go solar with Palmetto

In 2021, Palmetto launched a direct-to-consumer solar purchase flow. We needed sales, purchase, and onboarding content that could guide curious visitors into becoming confident customers.

CHALLENGE //

  • Residential solar is a significant investment with complex technical requirements and lengthy timelines.

  • Palmetto had great reviews but was largely an unknown brand.

  • Our low-cost model relied on a digital experience, but replacing human touchpoints escalated the need for trust.

OPPORTUNITY //

  • Quickly engage the customer with digestible video content.

  • Cultivate interest alongside trust by speaking directly to the biggest questions.

  • Prevent downstream challenges! Set clear expectations for the solar installation process.

ROLE
Scriptwriter • Project Coordinator • Storyboards • Concept Development • Distribution

COMPANY
Palmetto

PROJECT TEAM
Marketing

KEY STAKEHOLDERS
Sales Training • Consumer Experience • UX Design • Consumer Product • Legal

CREATIVE CONSULTANT
Court Crandall

MOTION CONTENT STUDIO
Duke & Duck

COMPLETED
2021

Solar 101 offers a two-minute introduction to residential solar, including:

  • How solar panels work

  • Variables that impact production

  • Your connection to the grid

  • Net metering and incentives

  • Solar battery storage

  • Personalized cost and savings estimates

  • Palmetto service and support

Three Steps to Solar Savings distills the complex solar installation process into three simple steps, covering:

  • Onboarding requirements

  • Estimated timeline

  • Virtual site survey

  • Permits and approvals

  • Installation and inspections

  • Permission to operate

  • App features and notifications

IMPACT //

  • As of June 2024, the videos surpassed 13,000 views on YouTube and Vimeo combined.

  • They continue to generate leads, educate new customers, and support fulfillment rates for the company.

Techmanity

Techmanity explores the relationship between humans and technology as understood by our team in 2011.

For visuals, we mapped technological innovations along a historical timeline, illustrating both an evolutionary interdependence and a mounting need for prudence as innovation continues to accelerate.

ROLE
Lead Writer • Concept Design • Research • Storyboards • Visual Asset Management

PROGRAM
CU Boulder Digital Media Arts

TEAM
Steve Kasica • Nate Lander

TOOLS
Adobe Flash CS5

COMPLETED
2011

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