Portfolio • Content Strategy & Design • Writing Samples
Writing samples
Copywriting
WEBSITES & BRAND VOICE //
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![Palmetto homepage hero section featuring the headline “Power your home, your way,” a CTA to "Calculate Your Benefits" based on home address and electricity costs, and a simple home with rooftop solar panels.]()
Palmetto homepage
Hero
2023 -
![Palmetto homepage section showcasing end-to-end service.]()
Palmetto homepage
Long-term support
2023 -
![Website section with the header, "You have to see it to conceive it," and an aerial view of a home with solar panels rendered on top.]()
Palmetto homepage
Solar feasibility
2023 -
![Website section with the header, "Clean energy is smart. We make it smarter." and a screenshot of an app that maps solar performance over time.]()
Palmetto homepage
Palmetto App
2023 -
![Screenshot of Palmetto’s About page, featuring the headline “Clean energy is for everyone” alongside a photo of people walking toward the sunrise on a mountain trail.]()
About Palmetto
Header and Services
2022 -
![Two workers install a solar panel on a rooftop next to text with the header "You don't have to choose between your money and your values," and the CTA to get a free solar estimate.]()
About Palmetto
B2C Services
2022 -
![Close-up of a large moss-covered tree with a header, "The new ecosystem for clean energy," and a CTA to explore business offerings.]()
About Palmetto
B2B Services
2022 -
![Side-by-side promotional images and descriptions for two Edible Beats restaurants.]()
Edible Beats
El Five and Vital Root descriptions
2019 -
![About page for Edible Beats featuring the bold text, "We're renegades of flavors & masters of remix."]()
Edible Beats
About
2019 -
![Website screenshot showcasing Edible Beats’ sustainability efforts and local sourcing partnerships.]()
Edible Beats
Sustainability
2019 -
![Section from the About page for q|co design with a close-up of a bent lamination walnut chairs and copy describing the values of the company.]()
q|co design
Values
2018 -
![Trade page of q|co website, featuring a minimalist wood console table and text inviting designers to collaborate through the q|co-create trade program.]()
q|co design
Trade program
2018 -
![Woodworking plane on a workbench beside text about q|co’s materials, finishes, and craftsmanship.]()
q|co design
Materials
2018 -
![Screenshot from a website with the tagline, "We're the family you choose," and a fun vintage-style image of a woman having fun.]()
The Family Jones
Brand narrative
2018 -
![Screenshot from a website showcasing images of a lush lounge with orange velvet chairs and a description of The Family Jones Spirit House.]()
The Family Jones
Spirit house
2018
UX Writing
COMING SOON …
Support Content
ARTICLES //
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![Screenshot of a support center article with the title, "How to Understand Your Solar Energy Savings."]()
Palmetto support center
How to Understand Your Solar Energy Savings
2023 -
![Screenshot of a support center article with the title, "Step 2: From Contract to Installation."]()
Palmetto support center
Step 2: From Contract to Installation
2022 -
![Screenshot of a support center article with the title, "Solar Utility Requirements."]()
Palmetto support center
Solar Utility Requirements
2022 -
![Screenshot of a support center article with the section header, "The 'Custom' in Solar Design."]()
Palmetto support center
Solar Design & Panel Placement
2022 -
![Screenshot of a support center article with the title, "How to prepare for installation day."]()
Palmetto support center
How to prepare for installation day
2022
VIDEO SCRIPTS //
Articles
BLOGS & EDITORIAL //
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![Pink background with hand-written title, "If these walls could talk.."]()
The Edible Beat Zine Vol. 1
If these walls could talk …
2018 -
![Aerial view of a cemetery with neatly arranged graves in rows. Centered black text boxes over the image read: “DEATH LINGERS — A SUSTAINABLE AFTERLIFE (STYLE).”]()
The Edible Beat Zine Vol. 1
Death Lingers
2018 -
![Blog excerpt titled “Modeling an Efficient Home: Energy Modeling as a Design Tool,” shown with an image of a modern, light-filled hallway in a net-zero ranch residence.]()
bldg.collective blog
Modeling an Efficient Home
2020 -
![Excerpt from the blog “Aging in Place: The Architecture of a Forever Home,” featuring a modern home with an asymmetrical gable roof.]()
bldg.collective blog
Aging in Place
2019 -
![Blog excerpt titled “Before and After: The Modernization of an Aspen Family Estate,” introducing the remodel of a 7,000-square-foot home in Snowmass Village, with a focus on modernizing the space, curating artwork, and multi-generational living.]()
Matter blog
Before and After
2019 -
![Blog excerpt titled “Apples to Architects Part One: Understanding Fees in Residential Architecture,” featuring a modern living room.]()
bldg.collective blog
Apples to Architects: Part One
2019 -
![Blog excerpt titled “Apples to Architects Part Two: The Softer Side of Comparing Fees,” featuring a contemporary wood-clad home.]()
bldg.collective blog
Apples to Architects: Part Two
2019 -
![Blog excerpt titled “Should You Remodel or Rebuild? A Homeowner’s Guide,” with an image of a modern single-story home at dusk.]()
bldg.collective blog
Remodel or Rebuild
2019 -
![Blog excerpt titled “How to Set a Project Budget for Architecture—And Stick to It: 9 Simple Rules,” with an image of a modern open-concept living room.]()
bldg.collective blog
How to Set a Project Budget
2019
CASE STUDIES //
Thought Leadership
STRATEGIC COMMUNICATIONS //
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![Quote from Palmetto's application for the Best Company Sustainability Award 2023]()
Palmetto award application
Best Company
Sustainability Award
2023 -
![Green badge displaying the Best Company Sustainability Award 2023 logo, with a white leaf icon on the left and bold text on the right.]()
Palmetto award
Best Company
Sustainability Award
2023 -
![Text describing the 50Fifty DTC office tower's design inspiration, size, LEED certification status, and innovative approach to indoor-outdoor workspace connectivity]()
Clutch award application
AIA Colorado
Commercial Office Building
2019 -
![Exterior view of 50Fifty DTC, a modern glass office tower at dusk, with a banner reading "2019 AIA Colorado Award of Distinction"]()
Clutch award
AIA Colorado
Award of Distinction
2019 -
![Text excerpt from bldg.collective describing the transformation of a cedar farmhouse into a light-filled contemporary estate]()
bldg.collective editorial submission
Cherryvale pitch
Modern in Denver
2020 -
![Magazine feature titled "A Metamorphosis" highlights the transformation of a dated South Boulder home into a contemporary residence by bldg.collective.]()
bldg.collective project feature
Cherryvale feature
Modern in Denver
2020 -
![Excerpt from Clutch Design Studio’s application exploring how modern office design can support productivity, culture, and connection in a post-9–5 world.]()
Clutch event proposal
It’s not you. It’s your office.
Denver Startup Week
2019 -
![Promotional graphic for a Denver Startup Week event titled “It’s Not You, It’s Your Office,” scheduled for September 20 at 2 PM, 2209 Welton Street.]()
Clutch event
It’s not you. It’s your office.
Denver Startup Week
2019 -
![Application excerpt for a Denver Startup Week panel hosted by TARRA, highlighting topics like challenges for women in business, innovative work models, women-led leadership programs, and the power of community.]()
TARRA event proposal
Ms. Fits + Ms.Chiefs
Denver Startup Week
2019 -
![Event graphic for Denver Startup Week titled “Ms.Fits + Ms.Chiefs: The Rise of Women’s Coworking.”]()
TARRA event
Ms. Fits + Ms. Chiefs
Denver Startup Week
2019 -
![Excerpt from Clutch Design Studio's AIA event proposal highlighting the power of narrative in architecture.]()
Clutch event proposal
The Narrative of Design
AIA Conference on Architecture
2020
CASE STUDIES //
Creative
BRAINSTORMING EXERCISES //
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![Poem that begins, "Cheers to the family you were born into, and the one you create."]()
The Family Jones
🧠 Toast
2018 -
![Brainstorming exercise that imagines five, alcoholic spirits as personalities or characters.]()
The Family Jones
🧠 Spirit personalities
2018 -
![A short poem titled “Cusp” exploring the first signs of spring.]()
q|co design
🧠 Project inspiration
2019 -
![Poem that describes freedom as a dense and suffocating velvet cloak]()
Notes ...
🧠 Article ideas
2020 -
![Short excerpt from a GIS creative prompt that imagines a "Vampire Relocation Project."]()
Excerpt
🧠 GIS creative prompt
2011
